According to Wyzowl statistics, more than 60% of companies have chosen to start using video content marketing. Video marketing is a key component of the overall operational plan of 82% of businesses. Video is growing rapidly and will probably reach new heights in the future and will be more developed than we think. Surely the newest weapon in your arsenal is video marketing. Is using video to market your business something you should really consider? Can you create video material that you can then use in your marketing? The short answer is yes. In fact, video is one of the most versatile and effective digital marketing tools available.
In this article, we’ll explain the value of video marketing and offer some advice on how to create your first video.
A few key reasons why video marketing is so important
1. Video brings social shares.
In 2015, 60% of social marketers used video content; In 2016, 73% of respondents expected to use video content in their marketing campaigns, according to the Social Media Marketing Industry Report. When viewing videos on their mobile devices, 92% of users now share them on social media. By using this technique, you can quickly reach a large audience and increase brand recognition.
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On the other hand, video marketers must remember that on social media, individuals prefer to convey their feelings rather than information. 76% of people confirmed they would share a branded entertainment movie on their social networks. Create funny videos that viewers will want to share on social media. Social shares, even if they don’t provide a direct return on investment, can increase website traffic and sales by driving more people to your store.
2. Google loves videos.
As we have heard, Google is a big company. Since the acquisition of Youtube, search engine rankings have increased significantly and videos have also benefited greatly. In fact, including a video on your website’s landing page increases your chances of ranking on the first page of Google by 53%. Additionally, video increases the length of time that visitors stay on your site.
You should optimize your YouTube videos for search engine optimization. The summary and title should be catchy. Include a backlink to promote your website, goods and services. Provide a way for potential customers to move on.
3. Video increases sales and conversions.
One lucrative business possibility is video production. Using landing page videos can increase conversion rates by up to 80%. Therefore, videos have the potential to generate income. The effect of video is not surprising when you think about it.
Ultimately, our primary consciousness is vision. All the information that enters our brain is largely visual. In fact, still photos can already be so mind-blowing, imagine what moving images can do for your business.
Research shows that 74% of people who watch explainer videos about a product or service actually make a purchase after watching them. So jump right into your hot product videos!
Above we have given some main reasons for you to understand the importance of Video Marketing. In addition, there are still a number of other reasons that we will summarize and send to you soon. If you have any suggestions or comments, please leave them in the comment section below, we will answer all your questions.
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